Analytics

The Thin Line Between Privacy Advocacy and Alarmism

27 March, 2019

Privacy advocates, especially in recent years, have a lot of valid concerns when it comes to data (mis)use by large corporations and governments. But sometimes, these claims are inflated, and destructive to legitimate data usage.

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Tips to Organize on Social Media

17 March, 2019

We all have our own personal platforms we can use to advocate for public issues we care about. But at the end of the day, posting on social media can feel like nothing more than armchair activism and yelling into the void. What can we do to organize and rally behind issues we care about that goes beyond the basic post?

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Advanced Analytics in PR

24 February, 2019

A social graph of Twitter users.

There's a true abundance of information PR practitioners can use to guide their social media campaigns. But in choosing what data to ignore, PR practitioners may be passing up some powerful insights

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